Design is everywhere in our lives, perhaps most importantly in the places where we’ve just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at <a href="http://99percentinvisible.org">99percentinvisible.org</a>.<br/> A proud member of Radiotopia, from PRX. Learn more at <a href="http://radiotopia.fm/">radiotopia.fm</a>.
March 16th, 2016
Episode 218 of 257 episodes
In San Francisco, the area South of Market Street is called SoMa. The part of town North of the Panhandle is known as NoPa. Aroundthe intersection of North Oakland, Berkeley and Emeryville, real estate brokers are pitching properties as part of NOBE.An area of downtown Oakland is being branded as KoNo, short for Koreatown Northgate. But no one actually calls it that, or at least, not yet. There is not really a name for this naming convention. They are not quite acronyms, not quite portmanteaus, and not just abbreviations. We at 99% Invisible have been calling them acronames. The SoHo Effect