Design is everywhere in our lives, perhaps most importantly in the places where we’ve just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at <a href="http://99percentinvisible.org">99percentinvisible.org</a>.<br/> A proud member of Radiotopia, from PRX. Learn more at <a href="http://radiotopia.fm/">radiotopia.fm</a>.
May 18th, 2016
Episode 227 of 263 episodes
"Für Elise"is one ofthe world's most widely-recognizedpieces of music. The Beethoven melody has been played bypianists the world over, and its near-universal recognition has been used to attract customers for companies as big as McDonald's and as small as your local ice-cream truck. But if you hear the songplaying on the streets of Taiwan, accompanied by the low grumble of an engine, the only ice-cream you'll find if you follow the tune will be the soupy remains of a neighbor'sHäagen-Dazs. In Taiwan, "Für Elise" means it is time to take out your trash. Directly out to the truck. Yourself. Separation Anxiety