Design is everywhere in our lives, perhaps most importantly in the places where we’ve just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at <a href="http://99percentinvisible.org">99percentinvisible.org</a>.<br/> A proud member of Radiotopia, from PRX. Learn more at <a href="http://radiotopia.fm/">radiotopia.fm</a>.
July 13th, 2016
Episode 234 of 246 episodes
In the late 1950s, the Institute of Personality Assessment and Research embarked on a mission to study the personalities of particularly creative scientists and artists. Researchers established categories, grouping analytical creatives together (including scientists and mathematicians) as well as artistic creatives (including painters and writers). At the intersection, there was a hybrid type: architects were seen as representing both groups. The hope was that studying architects and their creative habits could yield lessons applicable across a variety of creative fields. The researchers recorded the conversations of some of the most prominent architects of the era. This is the first time these recordings have been heard publicly. The Mind of an Architect Sponsors Slack Casper MailChimp freddieand.co
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.