Design is everywhere in our lives, perhaps most importantly in the places where we’ve just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at <a href="http://99percentinvisible.org">99percentinvisible.org</a>.<br/> A proud member of Radiotopia, from PRX. Learn more at <a href="http://radiotopia.fm/">radiotopia.fm</a>.
September 20th, 2016
Episode 243 of 268 episodes
Who decides that the color this season is “mint green” or that denim jackets are “back?” Of course, there’s top-down fashion, where couture houses and runway shows set a trend that trickles down through the rest of the industry. Then there’s bottom-up - where street photographers hunt down grassroots ways that people are wearing clothes, which then comes to influence popular fashion. But these two methods are for the relatively cutting-edge. For the mass market, for retailers, designers, and marketers working in major clothing chains, there’s a middle path to determine what’s “in.” And often times, it is through a company called WGSN. The Trend Forecast