99% Invisible

Roman Mars

Arts, Design

Chart Positions

Top 200 45
Design 1
Arts 4

Design is everywhere in our lives, perhaps most importantly in the places where we’ve just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at <a href="http://99percentinvisible.org">99percentinvisible.org</a>.<br/> A proud member of Radiotopia, from PRX. Learn more at <a href="http://radiotopia.fm/">radiotopia.fm</a>.


229- The Trend Forecast

September 20th, 2016

Episode 243 of 247 episodes

Who decides that the color this season is “mint green” or that denim jackets are “back?” Of course, there’s top-down fashion, where couture houses and runway shows set a trend that trickles down through the rest of the industry. Then there’s bottom-up - where street photographers hunt down grassroots ways that people are wearing clothes, which then comes to influence popular fashion. But these two methods are for the relatively cutting-edge. For the mass market, for retailers, designers, and marketers working in major clothing chains, there’s a middle path to determine what’s “in.” And often times, it is through a company called WGSN. The Trend Forecast

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