99% Invisible

Roman Mars

Arts, Design

Chart Positions

Top 200 41
Arts 4
Design 1

Design is everywhere in our lives, perhaps most importantly in the places where we’ve just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at <a href="http://99percentinvisible.org">99percentinvisible.org</a>.<br/> A proud member of Radiotopia, from PRX. Learn more at <a href="http://radiotopia.fm/">radiotopia.fm</a>.


99% Invisible-02- 99% 180

September 23rd, 2010

Episode 2 of 246 episodes

In the beginning, former AIA-SF president Henrik Bull and the Transamerica Pyramid did not get along. The building was an affront to late 1960’s modernist ideals. It was silly. It looked like a dunce cap. Its large scale had no respect for the neighborhood in which it lived. But over 40 years, something happened…