Design is everywhere in our lives, perhaps most importantly in the places where we’ve just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at <a href="http://99percentinvisible.org">99percentinvisible.org</a>.<br/> A proud member of Radiotopia, from PRX. Learn more at <a href="http://radiotopia.fm/">radiotopia.fm</a>.
September 24th, 2010
Episode 4 of 263 episodes
It’s a stick with bristles poking out of it. It doesn’t even qualify as a simple machine, but the careful thought and design that went into the creation of the modern, angled bristle, fat handled toothbrush shows just how much brainpower goes into something that is designed to simply work well and not be noticed all that much (until it’s time to buy the next one). This piece features John Edson, President of LUNAR.