Design is everywhere in our lives, perhaps most importantly in the places where we’ve just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at <a href="http://99percentinvisible.org">99percentinvisible.org</a>.<br/> A proud member of Radiotopia, from PRX. Learn more at <a href="http://radiotopia.fm/">radiotopia.fm</a>.
September 29th, 2011
Episode 40 of 246 episodes
If I asked you to close your eyes and mimic the action of using one of the simple human interfaces of everyday life, you could probably do it. Without having a button to push, you could close your eyes and pretend push a button, and that action would accurately reflect the action of pushing a real button. The same goes for flipping a switch or turning a door knob. If you closed your eyes and faked the movement, it would sync up with its real world use. Now if I asked you to do the same with a car’s steering wheel, you’d think you’d be able to describe steering accurately and mime the correct movements with your hands in the air, but you’d be wrong. Very, very wrong. You’d probably kill a bunch of imaginary people. Our friends at Humans in Design, Tristan Cooke and Tom Nelson, bring us this story about how our brain knows how to steer without really knowing how to steer, and what that means for steering wheel design. They interviewed Dr. Steve Cloete, from The University of Queensland, who conducted the awesome blind driver studies.
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.