September 20th, 2015
Episode 87 of 138 episodes
We know that human beings misbehave—we’re irrational, indecisive and passionate—yet conventional economics assumes that we will always behave logically. However behavioural economics knows us better, and combines recent discoveries in psychology with practical understanding of incentives and markets. Hear one of the founding fathers of behavioural economics on misbehaviour, and how a nudge in the right direction changes our thinking.
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.