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Hello Kitty: Japan's soft power ambassador

October 12th, 2015

Episode 2139 of 3777 episodes

She was born in Japan in 1974 as "the white cat with no name" but today she's a multi-million dollar cartoon character whose face appears on everything from stationary to clothes, home wares, theme parks and even airplanes. Hello Kitty is cuter-than-cute, instantly recognisable from her signature red bow, pointy ear and mouth-less, expressionless face. Yet she's so much more than just a cartoon character, she's the globally recognised ambassador for Japanese soft power.

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