aussieBum is Australia's own 'Spinal Tap' in men's fashion. Born on the shores of Bondi Beach, Australia. aussieBum has become an international cult fashion label that refuses to conform to how a brand should behave and present itself. If you doubt yourself, wear something else.
February 16th, 2010
Episode 122 of 187 episodes
www.aussiebum.com aussieBum takes the meaning of competition to a whole new level with the League 2010 range. If winning is 50% psychological and 50% physical then this range is 100% for you. Whether in the pool or at the beach this swimwear is a noticeable power player one you want on your team. Made from only the best Italian Lycra and an with an array of colors to choose from Let the Games Begin! www.twitter.com/aussiebum www.facebook.com/aussiebum
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.