June 2nd, 2015
Episode 269 of 836 episodes
Billboards, posters and banner ads - does ubiquitous advertising lead to mental overload? Ed Butler investigates. American author Matthew Crawford discusses whether the constant distraction of ever-present commercials leads to "mental fragmentation". The BBC's Daniel Gallas reports from Sao Paulo in Brazil on the city's decision to ban "visual pollution", including all outdoor advertising, a decade ago. And Ed hears from Nick Gill, planning director at advertising agency Doner, why he thinks outdoor advertising is part of the lore of a big city.
Welcome to the Brain Training Podcast, the daily audio workout for your head. In this podcast we have two games for you, each with three rounds which get progressively harder. To enjoy the full experience, relax, and avoid distractions whilst you listen.