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BizDaily: ECB's Quantitative Easing Adventure

March 9th, 2015

Episode 180 of 836 episodes

Europe launches its quantitative easing programme today - a full six years after Britain and America launched theirs. But will it help the eurozone? We get the view of Gabriel Sterne, Head of Global Macro Research at Oxford Economics. Also we speak to Uwe Lübbermann, founder of the German based company, Premium Cola. He reckons perhaps it is time for companies to stop just considering profits and growth, and to prioritise being good instead. And Lucy Kellaway of the Financial Times wonders whether, despite the billions spent on super-smart bosses with high-end degrees, there's a singular lack of common sense in many big businesses?

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