November 21st, 2014
Episode 83 of 704 episodes
Global brands: Is there such a thing as a truly global brand that has the same identity from Indonesia to America? The BBC's Shilpa Kannan reports on how McDonald's has adjusted to India's market. Also, we take a look at the science behind branding. And the BBC's Simon Tulett tells us that happens when a brand becomes so successful, it's no longer necessarily identified with the product it's trying to sell (Hoover, anyone?).