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BizDaily: The Business of Breakfast: Is Cereal...Toast?

September 12th, 2014

Episode 19 of 643 episodes

The Business of Breakfast: A bowl of corn flakes used to be standard fare in western economies, helping drive a cereal industry worth an estimated $10bn a year in the US. But sales of cereal are in steady decline while high protein alternatives such as eggs and bacon are increasingly popular. We have a special report from Jane O'Brien. Plus, Jim Whyte, senior insights analyst at the retail and brand design agency Fitch in London, tells us how the industry is adapting to changing tastes, while Charles Banks, co-founder of the global food trends agency The Food People in London, explains what's driving the change.