July 21st, 2015
Episode 310 of 836 episodes
World football's governing body, Fifa, has announced reforms aimed at cleaning up its tarnished reputation. Simon Chadwick, professor of sport business strategy at Coventry University, tells us why it is so difficult for Fifa to instigate change and why reform will be a long process. Also, Jane O'Brein reports on Swansea City AFC's attempts to crack the US market, where football - or soccer as the Americans call it - is one of the country's fastest-growing sports. And, Juliana Liu in Hong Kong tells us why some Chinese fashion designers are looking to have their creations manufactured outside of China, as the country's cost base increases. (Photo: Fifa president Sepp Blatter looks on as he is showered with fake dollars notes. Credit: AFP)
Welcome to the Brain Training Podcast, the daily audio workout for your head. In this podcast we have two games for you, each with three rounds which get progressively harder. To enjoy the full experience, relax, and avoid distractions whilst you listen.