August 19th, 2016
Episode 595 of 644 episodes
Can anyone be creative? Does working in a team help or hinder? What about your office environment? Audrey Tinline visits the creative at design firm IDEO, and speaks to creativity researcher Dr Sarah Harvey of the UCL School of Management, to get some answers. She also finds out what brain scans of artists reveal about how creative minds function. Or perhaps the secret lies within our genes? That is what Kari Stefansson of genetics tech firm deCode hopes to find out. In which case, maybe some of us will always be doomed to lack that magic spark... (Picture: IDEO office; Credit: IDEO)
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.