June 2nd, 2015
Episode 268 of 836 episodes
Do ubiquitous advertising like billboards, posters and banner ads lead to mental overload? American author Matthew Crawford discusses whether the constant distraction of ever-present commercials leads to 'mental fragmentation'. Daniel Gallas reports from Sao Paulo in Brazil on the city's decision to ban 'visual pollution', including all outdoor advertising, a decade ago. And, Ed Butler hears from Nick Gill, planning director at advertising agency Doner, and why he thinks outdoor advertising is part of the lore of a big city. (Photo: Tourists at Picadilly Circus. Credit: Michael Lloyd/ Getty Images)
Welcome to the Brain Training Podcast, the daily audio workout for your head. In this podcast we have two games for you, each with three rounds which get progressively harder. To enjoy the full experience, relax, and avoid distractions whilst you listen.