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World Business Report

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WBR: E-cigarettes - a marketing mistake? 1 Jan 15

January 1st, 2015

Episode 150 of 901 episodes

Should the promotion of electronic cigarettes be more tightly regulated? In this special edition of World Business Report, we ask whether the marketing of e-cigarettes risks glamourising smoking once again. Marie Keyworth hears from a divided public health community and has an exclusive interview with e-cigarette manufacturer Imperial Tobacco. She also pays a visit to northern France to hear from young users of e-cigarettes - some of whom travel over the border from Belgium, where their sale is heavily restricted - and hears from an adviser to the French government.

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