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Insight, analysis and expert debate as key policy makers are challenged on the latest news stories. From BBC Radio 4's Today programme


Today: Does your location match your personality?

March 25th, 2015

Episode 229 of 1273 episodes

The results of a joint project by the BBC and Cambridge University surveying and mapping personality types across Britain are being published today. The survey was launched in 2009 and 380,000 people took part. The findings show distinct personality types in different areas - for example cities have more extroverts, Scottish rural areas score highly for people being “agreeable”, and people in parts of Wales are found to be open but a bit neurotic. Juliet Gardiner is social historian and writer and Dr David Howell is lecturer in welsh heritage and politics at Cardiff University and the University of South Wales.