June 8th, 2015
Episode 414 of 1641 episodes
Back in 2010, the concept of the nudge was all the rage. How could people be subtly influenced into modifying their behaviour for the better? It was picked up the Conservatives who founded the Nudge Unit in Downing St – and it’s now in its fifth year. The man who came up with that idea is Richard Thaler. His new book– called Misbehave, looks at the behaviour of us humans – which is erratic and unpredictable – and compares it to how economists build their predictive models.
In a time where we're all threatened by a rhetoric of hate from the people in power; A Gay And A NonGay challenges many of our differences head on and promises that no matter who you are, or what you're into (Bruce Springsteen or Britney), love is love and gay and nongays can be friends. Contact us on Twitter @gaynongay