March 25th, 2015
Episode 228 of 1416 episodes
Today will see the last Prime Minister’s Questions this side of the General Election, but is anyone listening to the issues they will go to battle over? Profile pieces have been setting the political agenda in the Westminster Village of late – David Cameron’s two-terms and Ed Miliband’s two kitchens. But do these personal details resonate in the country as a whole or will the substance of policy win the election? Ben Page is chief executive of the research company Ipsos Mori and Deborah Mattinson is co-founder of research and strategy company, Britain Thinks, and a former pollster to Gordon Brown.