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News & Politics 179

Insight, analysis and expert debate as key policy makers are challenged on the latest news stories. From BBC Radio 4's Today programme

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Today: Why we fork out when we use heavy cutlery

June 2nd, 2015

Episode 396 of 1342 episodes

Professor Charles Spence has coined the term "gastrophysics" to describe the various factors that affect the way we taste. He has told Today that anything from the lighting in the room to the shape of the plate can change the way a dish tastes. For instance, "people pay more for exactly the same food when given heavier cutlery".

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