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1,000 Days: Changing

August 8th, 2016

Episode 3002 of 5181 episodes

barrettSF launched its first campaign for 1,000 Days, an NGO dedicated to improving nutrition for expecting mothers and children. The multi-component digital/social effort will run on Facebook and centers on the recently released "Baby Anthem" video. The narrative of 1,000 Days' creative comes from the infant's POV and centers on the rather novel concept of babies advocating for babies. barrettSF created four activations to convey a compelling story as static images, video and user-generated content help present the inner monologues of babies. VIEW THE CHANGING SPOT VIEW THE CRIB SPOT VIEW THE PIANO SPOT VIEW THE QUEST SPOT

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