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1 Second Every Day

September 3rd, 2015

Episode 762 of 3863 episodes

Canadian agency John St, Montreal has launched this app which allows you to take 1 second of footage everyday and edit it into a video diary. The campaign launched with a creative radio ad which started with a 1 second ad and got 1 second longer everyday after until the final 30 second radio spot was revealed. VIEW THE CONCEPT

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