October 28th, 2015
Episode 1126 of 3645 episodes
Advertising agency barrettSF has created a new ad for the much-anticipated WWE 2K16 video game for client 2K, which was released on October 27 in the U.S."Bonfire" depicts the WWE's biggest stars as they contemplate haunting matches and rivalries of the past. With the voices of their enemies echoing in their heads, the stars each take a relic of these rivalries and toss it into the conflagration. When everything has been torched, the spot takes a turn and their redemption begins. VIEW THE CONCEPT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.