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7 Eleven Gulp; The Violent Smackdown

August 18th, 2016

Episode 3090 of 5181 episodes

People were spoiling for a fight online because of the Philippinesâ most controversial election. Gulp's 7-Election wanted to own this.So, we used an overlooked Facebook tool the Event page.MullenLowe Phiippines created an event that humorously mimics a violent smackdown. People confirmed their attendance and invited other people. They even campaigned for their preferred candidates! We also held live chats to make people realize the value of voting. VIEW THE CONCEPT

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