September 22nd, 2016
Episode 3394 of 5181 episodes
AC Camargo is a private non-profit institution, and of the largest integrated cancer centers in the world. They invited J. Walter Thompson, Brazil, to create a campaign to prevent teenagers to start smoking cigarettes, or even to talk to those who smoke eventually. The problem is: these guys believe they are super heroes and are never going to die, so the old "smoking kills" campaigns are not effective. We had to approach a different direction, and we've got to connect it to the language of the teenagers of today. VIEW THE SPONGE AD VIEW THE WHEELS AD VIEW THE INSOLE AD
Welcome to the Brain Training Podcast, the daily audio workout for your head. In this podcast we have two games for you, each with three rounds which get progressively harder. To enjoy the full experience, relax, and avoid distractions whilst you listen.