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Action on Addiction: The Dry Cleaners Initiative

May 9th, 2016

Episode 2266 of 5181 episodes

Leo Burnett London has partnered with Action on Addiction to help recovering addicts back into the workplace with the 'the dry/clean initiative'. The simple initiative sees Action on Addiction, which specialises in workplace training and rehabilitation, partner with dry-cleaners across London to collect unclaimed clothes that can be worn to interviews. With a reported 15% of dry-cleaning never claimed by its owners, businesses become inundated with unwanted clothing that gradually takes up more and more valuable storage space. VIEW OUTDOOR

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