March 11th, 2016
Episode 1838 of 4715 episodes
Every year many pilgrims drown in one of the largest religious gatherings in Sri Lanka the annual Poson festival. AIA, as protectors of life wanted to prevent this crisis. The root cause of this problem was seen as ineffective warning signage. So, TBWA Sri Lanka created a simple 'Gokkola'(coconut leaf) barricade to mark off all hazardous bathing spots. It is decoration usually used to adorn funerals in Sri Lanka and successfully deterred pilgrims from bathing in danger zones. Thanks to AIA, not a single case of drowning was reported this year! VIEW OUTDOOR
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