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Air New Zealand: Case Study - Wake Up Call

May 19th, 2016

Episode 2392 of 3910 episodes

Waking up early sucks. Just ask expat All Blacks fans. After all, with the 2015 Rugby World Cup being held in the UK, they were in for some disgustingly early starts. So we used Air New Zealand's All Blacks sponsorship to connect with kiwis living in Australia, and give them a wake up call that was impossible to ignore. Finally, a 3am call was something to look forward to. Agency: Host. VIEW THE CASE STUDY

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