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Akatu Institute: The Voice Of The Drought

June 19th, 2015

Episode 411 of 3627 episodes

Parched soil gives voice to the earth and inspires a typeface that encourages the conscientious use of water The advertising agency DM9DDB, the Akatu Institute an NGO that encourages responsible consumption and sustainable life styles and Twitter created a unique typeface inspired by the parched soil of the Cantareira reservoir system, the primary water source for the metropolitan region of Sao Paulo that is passing its greatest drought in history. It's an alphabet designed to give voice to Mother Nature and spread messages encouraging everyone to consume water conscientiously. . VIEW THE CONCEPT