April 23rd, 2015
Episode 123 of 3684 episodes
In 2014 ALDI visited the fairytale European town of Julbacken to prove that "The Perfect Aussie Christmas" stands even the toughest test. Johan is a local who returns from a trip Down Under with strange tales of a summer Christmas. He battles frozen lakes, misunderstandings over slippery dips and the skepticism of some of his fellow villagers before ALDI's delicious Specially Selected Christmas range wins everyone over.Through an integrated campaign that was designed around the Christmas shopping journey, we positioned ALDI as the perfect place to create the Perfect Aussie Christmas. Agency: BMF PLAY THE CHAMPAGNE SPOT PLAY THE GENERIC SPOT PLAY THE TURKEY SPOT
From finding awe in Hubble images to visiting the doctor, science is everywhere in our lives. Whether we wear a white lab coat or haven't seen a test tube since eighth grade, science affects and changes us. We all have a story about science, and at The Story Collider, we want to hear those stories.