April 23rd, 2015
Episode 123 of 5181 episodes
In 2014 ALDI visited the fairytale European town of Julbacken to prove that "The Perfect Aussie Christmas" stands even the toughest test. Johan is a local who returns from a trip Down Under with strange tales of a summer Christmas. He battles frozen lakes, misunderstandings over slippery dips and the skepticism of some of his fellow villagers before ALDI's delicious Specially Selected Christmas range wins everyone over.Through an integrated campaign that was designed around the Christmas shopping journey, we positioned ALDI as the perfect place to create the Perfect Aussie Christmas. Agency: BMF PLAY THE CHAMPAGNE SPOT PLAY THE GENERIC SPOT PLAY THE TURKEY SPOT
Social science, behavioral economics, cognitive psychology -- sound complex? Let's fix that. The Art of Charm Podcast is where self-motivated guys and gals, just like you, come to learn from a diverse mix of experienced mentors, including the world's best professional and academic minds, scientists, innovators, coaches, relationship experts, entrepreneurs, bestselling authors, and other brilliant minds. This show will make you a higher performer, a better networker, a deeper connector and, most importantly, a better thinker.