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Allianz: Family GPS

October 30th, 2015

Episode 1139 of 3639 episodes

Allianz wanted to promote road safety by finding a way to create this feeling of benevolence and caution when driving alone. Allianz Family GPS voices that remind you of your loved ones. Such a simple, emotional, human idea. Nothing like a voice of a loved one to remind us to drive with caution! To illustrate the idea, Ogilvy Paris captured on film the reaction of the drivers once they heard the Allianz Family GPS voices come thru on their routine GPS navigation voice. VIEW THE CONCEPT