July 1st, 2016
Episode 2721 of 5181 episodes
Begging has social, economic, and security impacts on the community, and the Saudi authorities have taken steps to fight beggars, of whom a large number were arrested. However, beggars will not cease their activities as long as people themselves continue to encourage them.People innately want to do good and help those in need, especially during the month of Ramadan where begging increases by 50%. But beggars are almost always pretenders who abuse the goodwill of people.Bold was challenged by Al Waleed Philanthropies to create an on-ground activation during ramadan to raise awareness about this problem and direct them to donate to the right channels. VIEW THE CONCEPT
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