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American Craft Beer Week: The Biggest Small Beer Ever Made

August 11th, 2016

Episode 3034 of 3627 episodes

A story deeply rooted in the truly American ideals that so aptly describe the craft beer movement. We leveraged the social followings of our breweries to make the announcement in the week leading up to American Craft Beer Week, when we launched the beer. In addition, we created a unique can design that featured the names of all 4,490 breweries involved and used the can as a lasting symbol of unity and a reminder of what's truly American. Agency: Victors & Spoils. VIEW OUTDOOR