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Amnesty International: The America I Believe In

July 4th, 2016

Episode 2740 of 3849 episodes

San Francisco-based advertising agency Odysseus Arms has teamed up with Amnesty International USA to design the nonprofitâs new "The America I Believe In" campaign, launching on social media. The global campaign takes a positive, action-inspiring approach to combating the fear, hatred and bigotry that are fueling recent worldwide violations of human rights. Odysseus Arms created the pro bono initiativeâs logo, social media look, posters, and activation materials. Although based in America, the creative agency chose to focus on global issues rather than limit the positive campaign to stateside woes to encourage Americans to consider the role they play as citizens of the world. VIEW THE SPOT

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