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Amstel: Amplified Karaoke

April 20th, 2016

Episode 2088 of 3645 episodes

When Amstel found that they needed to gain relevance among the younger drinking market of South Africa, we decided to do what we do best and add a little bit of Amstel quality to something the youth hold dear to their hearts music. So we partnered with local hip-hop megastar AKA, and lured one of his biggest fans to a Karaoke evening knowing that when it was his turn to sing, he'd pick the artist he loved the most. Agency: OwenKessel Leo Burnett, Johannesburg. VIEW OUTDOOR

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