September 1st, 2016
Episode 3188 of 3674 episodes
Labor Day marks the unofficial end of summer. It also marks one of the heaviest holiday travel weekends. More cars on the road means there is more risk of accidents. So AT&T has chosen this time to launch the latest iteration of its It Can Wait campaign. The campaign, now in its sixth year, has had a demonstrable impact on driving behavior. But there is still more work to be done. In the past six years since the campaign launched, we learned people do it, that they know it is dangerous and it may be a compulsion, but we need to change behavior/social norm. So today, AT&T's It Can Wait campaign is releasing new creative and new research that shows that when there are passengers in a car, 36% of drivers admit to using a smartphone while driving, with the number dropping to 30% when driving with a child. But when people are alone, the number increases dramatically: to 64%! But the truth is, we are never alone on the road and that insight led us to the new creative that launches today with the :30 spot "The Unseen." There will also be a long-form video available in the coming days along with print, radio, social and digital. The new film and :30 spot were directed by Frederic Planchon, who also directed last year's award-winning "Close to Home" film. VIEW THE SPOT
Have you trembled ‘round the campfire as the ghost stories are told? Do tales of horrors wrought by nature and beyond strike fear in your soul? Is it best when you are afraid to turn out the light? Thrill to stories that strike at your deepest fears, as host Stephen Kilpatrick brings the best of horror fiction to your ears and your mind, read to you by the most chilling narrators that podcasting has to offer. <br /> <br /> Podcasting the finest in genre fiction, Tales to Terrify is where the depths of horror reveal the truths of good, evil, and the human spirit in the District of Wonders podcast network. Like all shows in the District of Wonders, Tales to Terrify is supported by a welcoming community of dedicated fans and contributors. Subscribe today, and begin your journey through the spine-tingling depths of storytelling.<br /> <br /> Everyone has a story in the District of Wonders. Come and find yours.