February 23rd, 2016
Episode 1696 of 3640 episodes
Today we tend to take the same pictures of the same objects from the same places. Audi wanted to challenge this and at the same time promote quattro, their powerful four-wheel drive. That's why they created Catch the Unseen. A first of its kind photo competition where people were challenged to take the photo furthest away from any other photo.By connecting a custom made algorithm to Instagram, Audi were able to collect the metadata and map all the geo tagged Instagram photos thatâs ever been shot.Agency: Akestam Holst, Sweden VIEW THE CONCEPT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.