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Back Me Up: Inside Horse

August 8th, 2016

Episode 2999 of 3875 episodes

Twenty-somethings have a strong set of negative perceptions about insurance and, despite the fact they are four times more likely to need insurance, only 25% actually have cover. Insurance has wrongly been aimed at old, dull people for far too long. Flip it on its head and it can be for people who want to get out there and live their lives like nothing can go wrong. That's what Ageas' new product Back Me Up is all about - affordable insurance, through an app, for those who really need it. Agency: M&C Saatchi, London. VIEW THE INSIDE HORSE SPOT VIEW THE OCEAN ZORB SPOT VIEW THE GOOD LUCK DRONE SPOT VIEW THE SNAKE SELFIE SPOT

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