May 26th, 2016
Episode 2468 of 3645 episodes
How to make safety to the motorcyclists something as natural as turning their motorcycles on?Bajaj's LIFEKEY is a device that synchronizes itself with the motorcycle's engine switch. If the biker is not wearing the helmet, the vehicle just wonât start.The device have pressure and contact sensors, which detect if the biker is wearing the helmet. This development contemplates its use in BAJAJ PULSAR RS200, which is one of the safest motorcycles models in the market. VIEW OUTDOOR
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.