June 21st, 2016
Episode 2683 of 3640 episodes
Turning unneeded cards into new customers. With Cardless Cash, you can get cash out of an ATM with your mobile. To demonstrate how this works, Saatchi & Saatchi Melbourne constructed a giant tower out of 10,000 unneeded bank cards. We then destroyed it, and people whose card landed within one of 9 target zones won money redeemable from an ATM via a Cardless Cash SMS code. VIEW OUTDOOR
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.