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Bank Of Melbourne: Tower Of Cards

June 21st, 2016

Episode 2683 of 5181 episodes

Turning unneeded cards into new customers. With Cardless Cash, you can get cash out of an ATM with your mobile. To demonstrate how this works, Saatchi & Saatchi Melbourne constructed a giant tower out of 10,000 unneeded bank cards. We then destroyed it, and people whose card landed within one of 9 target zones won money redeemable from an ATM via a Cardless Cash SMS code. VIEW OUTDOOR

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