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Bayer: Claritin

October 6th, 2016

Episode 3522 of 3639 episodes

The idea was inspired by a true fact: when you sneeze, you shut your eyes. And, even if it were for only a thousandth of a second, it could be long enough to miss seeing something important. The film campaign via AlmapBBDO, Sao Paulo, illustrated this in all of its examples. When you sneeze during a soccer match, for example, you could miss seeing the goal. In a boxing match, you could miss the knockout. And so on. Ultimately, we were able to transmit the idea that it is important to be in good health in order to make the most of every moment of life. VIEW THE SOCCER SPOTVIEW THE FIGHT SPOT