October 6th, 2016
Episode 3522 of 5181 episodes
The idea was inspired by a true fact: when you sneeze, you shut your eyes. And, even if it were for only a thousandth of a second, it could be long enough to miss seeing something important. The film campaign via AlmapBBDO, Sao Paulo, illustrated this in all of its examples. When you sneeze during a soccer match, for example, you could miss seeing the goal. In a boxing match, you could miss the knockout. And so on. Ultimately, we were able to transmit the idea that it is important to be in good health in order to make the most of every moment of life. VIEW THE SOCCER SPOTVIEW THE FIGHT SPOT
Social science, behavioral economics, cognitive psychology -- sound complex? Let's fix that. The Art of Charm Podcast is where self-motivated guys and gals, just like you, come to learn from a diverse mix of experienced mentors, including the world's best professional and academic minds, scientists, innovators, coaches, relationship experts, entrepreneurs, bestselling authors, and other brilliant minds. This show will make you a higher performer, a better networker, a deeper connector and, most importantly, a better thinker.