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Bergenbier: The Camouflaged 12th Player

June 14th, 2016

Episode 2621 of 5181 episodes

To qualify for EURO 2016 Romania had to play against Hungary, the neighbouring country and its biggest rival of all times. In football, this historical rivalry can only be compared with Brazil vs Argentina. Bergenbier, the main sponsor of the National Football Team, wanted to go beyond a mere sponsorship and show strong support for the Romanian supporters (particularly because it was a crucial match and it was abroad, in hostile territory). Why not camouflage the supporting messages, right there, on our rivals ground?By buying media on the sideways billboards on the road to Budapest, we displayed touristic messages in Hungarian, encouraging everybody to visit the beautiful capital. VIEW OUTDOOR

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