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BIC: Shave The Beard Save The World

August 11th, 2015

Episode 611 of 3678 episodes

BIC Australia has taken aim at the hipster beard with the launch of a campaign aptly named 'The Hipstervention'. The campaign for the BIC Flex 3 razor, created by McCann Melbourne, aims to save the world from the hipster beard and came to life via a Facebook page and an unbranded website, which amassed a community of over 20,000 followers over the course of a month, driven by engaging social content. VIEW THE CONCEPT

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