May 20th, 2016
Episode 2405 of 5181 episodes
Bijoux Indiscrets is a brand that originates and produces high quality erotic toys and accessories with a chic design. These products are mainly created to meet the aesthetic tastes and preferences of women. 22.5% of Spanish women have never or almost never managed to achieve orgasm during sexual intercourse and most of them feel such pressure to reach orgasm or to reach it in the way their male partners are expecting that 52% of women occasionally end up faking orgasms and 11.8% always fake them. In a study we conducted for the campaign, we found that sound is one of the aspects of sexual life most affected by false beliefs and prejudices. Realising sound was a powerful creative asset, we decided to use it as the main basis of our campaign. Agency: Proximity Madrid. VIEW THE CONCEPT
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