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Bleacher Report : Sports Alphabet

December 5th, 2015

Episode 1302 of 3659 episodes

Full-service agency barrettSF has developed its first work for Bleacher Report, a division of Turner Sports, bringing rap duo Blackalicious into the studio to remix their iconic "Alphabet Aerobics" hit with new sports lyrics, and turning the resulting track into an animated music video. barrettSF won the account this summer, and this will be Bleacher Report's first foray into brand advertising. VIEW THE SPOT

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