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BMW: The First Drive

August 4th, 2016

Episode 2965 of 3638 episodes

Initially, BMW was only perceived by the Korean consumers as an imported car brand with extraordinary performance. The level of awareness of the brand's promise called 'JOY' was not high. Thus, Innored Korea set the goal to communicate the clear and definite true nature of BMW to consumers and deliver the message of JOY. In order to deliver the value of BMW as the clear and definite essence, the experience of seeing and touching is essential to the consumers. VIEW THE SPOT