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Bupa: Body As A Band

April 7th, 2016

Episode 2068 of 5181 episodes

How do you get young adults, who are in the prime of their life and feel bulletproof, to engage in a conversation about improving their health? You create an interactive music video featuring The Futureheads and weave the conversation through it. This is exactly what we have done in Bupa's latest campaign from WCRS, UK 'Body as a band', to promote their health assessments: consultations where, through a series of tests and lifestyle questions, a personal plan is devised to help individuals improve their health. VIEW THE SPOT

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