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Burger King : Wake Me Up Mask

April 28th, 2015

Episode 165 of 5181 episodes

Many Koreans are busy and sleep-deprived. According to one OECD statistics, Koreans' average sleep time is 7 hours and 49 minutes, the shortest amongst its member states . Another OECD stats confirms Korean's commute times is the longest. Not surprisingly, many people nod off on the subway while commuting, and end up missing their stop. They usually cannot sleep well in the subway for fear of missing the stop. So Burger King worked with Cheil to make these people sleep better in subway as well as boost its sales in early hours. VIEW OUTDOOR

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